Selling Tips

Selling Your Home
Making the decision to sell your family home, investment property or prized real estate is not an easy one. Now that the decision is made and you have chosen the real estate company to represent you it is time to prepare your property for sale. The preparation you do to have your property ready for sale can affect the price you are offered and the length of time your property is on the market. And, the best part is, it’s not hard, time consuming or expensive.
The process, or art, of presenting your property for sale is an important one to master. For many people, the sale of a property comes around on average, every 5-7 years. Others choose to improve the value of their family home and then capitalise on the opportunity of upgrading. Not only can they make tax free gains in the process but they also use this method as a way to increase equity in their property. Whatever your motive for selling, you have the control to ensure that the property transaction is smooth and stress free. Preparing yourself and your home for sale is an important step toward achieving that goal.
Timing
Buyers for good quality property that is accurately priced can be found all year round. The marketing of real estate has become a finely honed skill with buyers able to research property all around Australia, at any time of the day, anywhere. With the process more sophisticated, timing is less of an issue than in the past. There do however remain some influencing factors and these need to be taken into consideration.
Prior to placing your property on the market, allow additional time to speak to your real estate agent, for preparation of your property and for photos and marketing. It will take, on average, 2-3 days for your property to be photographed, have effective marketing text written and be loaded onto websites. It is handy to bear this in mind, particularly if you are working to a specific time frame due for example, to a work transfer.
Presentation
Presentation of your property is a critical factor in attracting good buyers. This is similar to having your car detailed before you sell it. Many property transactions are driven by emotions. The buyer can picture their family living in the property, playing in the backyard or sitting out on the balcony. A poorly presented property is unlikely to generate the emotional appeal required to have the buyers make a “heart purchase”. A house whose appearance hasn’t been maintained appears unloved and is likely to raise warning signals with buyers. Special consideration should be given to the type of buyer that you envisage will be attracted to your property.
It is important to do whatever is possible to have your property looking its absolute best before you place it on the market. By considering what buyer your property will appeal to helps you with the correct presentation of your property. If you invest time in preparing your property correctly, before calling a sales agent,  your property will be seen in its best light by our agents, will be ready for photographs and ready, without a last minute rush, for the first prospective buyers. The sales agents too will know immediately what buyers your property will appeal to and can target the “ready buyers” on their database.
Here are some things that turn buyers off:
• Animal odours in the house
• Evidence of damp or moisture in the walls
• Cigarette or strong food odours
• Doors, windows or gates that stick
• Cracked glass
• Too much furniture or personal belongings cluttering the space
• Stained carpet
Many of these problems can be fixed over a weekend for little expense.
Method Of Sale
When it comes to selling your property, there are three methods to choose from:
• Private Treaty (Sale)
• Public Auction
• Public Tender
Each has its own advantages and it is advisable to speak to your agent about the benefits of each method. In our area real estate is most successfully sold by private treaty.
Sale Preparation Checklist
1. Detail the property thoroughly
2. If you have recently undertaken major building works obtain a certificate of compliance from the local Council.
3. Check the expiry date and termination requirements of the lease if the property is tenanted and advise your agent.
4. Make a note of all the inclusions that will be included in the purchase price and those that are excluded. Inclusions and exclusions  should be noted in the listing documents and the contract for sale.
Getting Your Property Ready For Sale
We have included some pointers on how to make your property ‘sale ready’
1. First impressions are lasting. Make sure the front door is clean and well maintained. Clear away any cobwebs and sweep leaves away from paths. Keep the lawns mowed and gardens weeded. If the letterbox is looking tired paint it or give it a good scrub.
2. Open airy atmosphere. Pull back curtains so that the house is light and welcoming. Wash walls and remove scuff marks. Pay particular attention to light switches. It is amazing how grubby these areas can get.
3. Place fresh flowers around the house and ensure plants are healthy and green.
4. Repairs. Fix leaking taps, loose knobs, sticking doors or windows. WD40 squeaky doors.
5. Kitchens and bathrooms are the most important rooms in the house. Have benches clean and clutter free and dishes away in the cupboard. If cupboards are overflowing pack away some of the things that you don’t use so that prospective buyers can see the storage space. Fix loose or broken tiles and clean mirrors.
6. A bowl of fresh fruit always looks great in the kitchen.
7. Remove clutter. Remove excess furniture, belongings and family photos. Keep clutter to a minimum but don’t make the house sterile. Buyers want to see a lived in house – one that they could imagine themselves living in.
8. Ensure that all light globes are working.
9. Keys. Check that you have a key for every lock. You are required to provide the purchaser with keys to all locks on the property when you sell.
10. Fix any faults prior to showing your home. A few dollars spent prior to the property going on the market could save a lot of heartache later. If prospective purchasers find a fault they then look for more.
11. Most purchasers are keen on storage. Ensure that wardrobes and cupboards are tidy.
12. Remove any “not for sale” items. While these should be listed in the contract, as exclusions,  it is also a good idea to remove or replace them.  This removes the uncertainty and the purchaser is not disappointed to find that the art deco light fitting or bedroom curtains that they love is not part of the sale.
13. The Garage. Ahhh…. a difficult area. Try to tidy the area so prospective buyers can see that it is a two car garage and not a storage unit.
14. When purchasers are viewing your home remove pet bowls and kitty litter trays. Take the dog for a walk as while Fido may be your best friend he / she may not like the idea of strangers wandering through his or her backyard.
15. Leave the house. You’ve chosen your agent and entrusted them with the job of selling your property. Allow them to talk to buyers, show them the positives of your property and ask for feedback without you hovering at the door.
Our sales agents are trained professionals that can offer you accurate and up to the minute advice on selling and marketing your real estate.